It's a place, not a race.
Moab, Utah is a unique and special place. We live in a long valley below tall canyon rims. The Colorado River crosses our valley, cutting through the massive sandstone walls like a knife. Above and beyond are expanses of solid rock and more canyons. Certainly Moab is the most famous desination for mountain bikers around the world, but we are a small part of the human story of this town and the unique lands that surround it. Moab is much deeper than mountain biking and Dreamride is much deeper than mountain bike touring. We ride the best that Moab has to offer.
How Moab got its name.
When the original Mormon invaders entered this Valley a Ute Indian was asked what the place was called. Since these white guys had parked their wagons in the wetlands, it is safe to say that this Ute was trying to be helpful when he answered, "moapa," which literally means "mosquito water." The intruders, being obsessive religious Book-of-Mormon-Bible-thumpers on a mission from God to gain allies in a war against the United States, not only ignored the warning and built a fort on the spot, they went Biblical, twisting the word moapa into "Moab" and offering it as proof that the Ute were decendants of the Lamanites, a tribe of Israel whose skin was darkened by God for their abominable religious practices and unsanctioned fornications. The Mormons had found their long lost brethren, the sons and daughters of Moab, after all these years. Moab, if you remember from Bible Study, was the insane, murderous son of drunken gay-hater Lot of Sodom and his hot young daughter. Mosquitos and incest. Perfect!
Ride hard. Rest easy.
Exercise respect for Mother Nature.
It's what we do.
We've perfected the art of Moab day rides in series with environmental methods and education, very small groups with matched skills and interests, and trails selected for appropriate challenge, pacing, logistics and impact. Our high-end rental bikes are custom-built right here in Moab for the job at hand. And, we know you need luxury where it counts, so we are located right next to the finest lodgings in town.
Butch Cassidy slept here.
Moab wears a bandana over its nose. Butch Cassidy used to hide out in town, living comfortably with families he supported by having the fastest horses in the west. His partner, the man who made Butch famous through his courage and daring, Harvey Logan, alias Kid Curry, avenged the death of his mentor, Flat Nose George Curry, just thirty miles north of town. Bill McCarty's Blue Mountain Gang were the first outlaws in Utah territories, hiding out just thirty miles south. Cyd Swasey escaped a posse just west of here by jumping over 20 feet across a five hundred foot drop into a slot canyon. Moab was a rough town. As the "law" moved in, the riff raff and gun fighters were run out, usually ending up in nearby Cisco. Now a ghost town, Cisco was the roughest, sleaziest, most dangerous place in the west for quite some time. We can actually put you in a hotel that was originally a brothel removed from its foundation and floated down the Colorado river from Cisco. This hotel now sits about 75 yards our shop. We can take you to old log hideouts and legendary lookouts. We love western history and share it freely. Lee Bridgers, Dreamride owner, specializes in Indian culture and history. Elite clients can check out books on Cowboys and Indians from our library. We also have a collection of DVDs to enjoy.
It's like a good restaurant:
If you see the owners in the kitchen, you are in for a good meal.
There are massive tour operations lining Moab's Main Street willing to take anyone with a pulse out into the desert by any means necessary. These tourist-trappers are for inexperienced families and budget hounds, or those who simply don't plan their vacations, "who know the cost of everything and the value of nothing." "MacTours" charges your card at the window, puts you in a bus with the transient guide-without-a-clue, and sends you with a group of up to thirty on a well-worn, crowded trail. Some sell "classic mountain bike camping trips" like the Kokopelli and White Rim Trails, so they can put you on a safe and easy dirt road with an underpaid guide and cook for you for days on end, and charge you for everything. Among the Lokota there are people called "contraries," teachers who defy expectations and convention through unexpected deeds, actions and words. We don't know what you expect, but if it is a cookie-cutter, camping trip or a singles club approach to mountain biking, then Dreamride is something completely different. We are mountain bikers. Our guides actually live here and are over 40.
The Moab Entrada Slickrock Tongue
In the canyon country surrounding Moab are a variety of exposed geological layers and erosion effects found nowhere else on the planet. Our favorite unique-to-Moab formation is the Moab Entrada Slickrock Tongue, a massive, cracked and eroded sandstone slab extending for well over fifty miles. Created by the layering of sea sediments and all forms of erosion over millions of years, it offers a wide variety of surfaces on which to surf a bike and see forever. Understanding ecosytems that inhabit this rock surface help us ride much of this formation without leaving any evidence of our passing.
If you haven't noticed,
Dreamride is different.
"Screw the money. Let's just do it right." Because our business is a passion, a lifestyle, the only bling bling we own are ghost beads. We could be fatter. We could have an RV or a boat or three cars. We could be sitting on Maui while others do our job, but we sacrificed the chance to have movie star teeth and ivy league educations for our kids to run the best mountain bike tour company on Earth. Dreamride remains a mom and pop business specializing in mountain bike environmental education and personal cycling vacation services for individuals, couples and the smallest of groups.
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